{"id":793,"date":"2023-11-19T17:08:00","date_gmt":"2023-11-19T17:08:00","guid":{"rendered":"https:\/\/publicmediagmbh.de\/?p=793"},"modified":"2023-11-19T17:10:24","modified_gmt":"2023-11-19T17:10:24","slug":"klimawandel-und-digitales-marketing-eine-nachhaltigere-zukunft-gestalten","status":"publish","type":"post","link":"https:\/\/publicmediagmbh.de\/en\/klimawandel-und-digitales-marketing-eine-nachhaltigere-zukunft-gestalten\/","title":{"rendered":"Climate change and digital marketing: shaping a more sustainable future"},"content":{"rendered":"<p>Awareness of climate change has increased significantly in recent years. This also applies to the digital advertising industry, where significant CO2 emissions are generated. Surprisingly, around 4% of all emissions can be attributed to digital advertising campaigns. For example, a digital advertising campaign with one million impressions generates as many emissions as a return flight from Boston to London.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img data-opt-id=1140087029  fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/mludomnvuuqf.i.optimole.com\/w:1024\/h:585\/q:mauto\/f:best\/https:\/\/publicmediagmbh.de\/wp-content\/uploads\/2023\/11\/footprint.webp\" alt=\"\" class=\"wp-image-794\" style=\"aspect-ratio:1.7777777777777777;object-fit:cover;width:556px;height:auto\" srcset=\"https:\/\/mludomnvuuqf.i.optimole.com\/w:980\/h:560\/q:mauto\/f:best\/https:\/\/publicmediagmbh.de\/wp-content\/uploads\/2023\/11\/footprint.webp 980w, https:\/\/mludomnvuuqf.i.optimole.com\/w:480\/h:274\/q:mauto\/f:best\/https:\/\/publicmediagmbh.de\/wp-content\/uploads\/2023\/11\/footprint.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>What does this mean for the advertising industry? It's time to reduce the carbon footprint. On the one hand, the challenge is to deliver engaging content without harming the environment. For example, video ads generate around 50 times more CO2 than simple banner ads. On the other hand, measures to reduce the carbon footprint can also improve the efficiency of ad delivery. Fewer wasted ads mean more impact and a higher likelihood of ads being noticed.<\/p>\n\n\n\n<p>One approach to reducing emissions is to adjust the file sizes and qualities of advertising content. Research shows that a slight reduction in video quality can reduce emissions by 20-30%. Furthermore, innovations in the way data is transmitted can lead to further savings. Rising energy costs are also forcing companies to use energy more efficiently, which has a direct impact on the advertising industry.<\/p>\n\n\n\n<p>Interestingly, the use of generative AI can also help to reduce CO2 emissions. By dispensing with costly video productions, energy and resources can be saved. However, the question of the energy consumption of the AI models themselves remains unanswered.<\/p>\n\n\n\n<p>The digital advertising industry is at a crossroads. It must find ways to operate in a way that is both economically efficient and environmentally friendly. This requires a fundamental realignment of strategies and technologies in order to meet the challenges of climate change.<\/p>","protected":false},"excerpt":{"rendered":"<p>In den letzten Jahren hat sich das Bewusstsein f\u00fcr den Klimawandel stark erh\u00f6ht. Dies gilt auch f\u00fcr die digitale Werbebranche, wo erhebliche CO2-Emissionen entstehen. Erstaunlicherweise k\u00f6nnen etwa 4% aller Emissionen digitalen Werbekampagnen zugeschrieben werden. Ein Beispiel: Eine digitale Werbekampagne mit einer Million Impressionen verursacht \u00e4hnlich viele Emissionen wie ein Hin- und R\u00fcckflug von Boston nach [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nachhaltige_energien"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Klimawandel und digitales Marketing: Eine nachhaltigere Zukunft gestalten - Shaping Strategy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/publicmediagmbh.de\/en\/klimawandel-und-digitales-marketing-eine-nachhaltigere-zukunft-gestalten\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klimawandel und digitales Marketing: Eine nachhaltigere Zukunft gestalten - Shaping Strategy\" \/>\n<meta property=\"og:description\" content=\"In den letzten Jahren hat sich das Bewusstsein f\u00fcr den Klimawandel stark erh\u00f6ht. Dies gilt auch f\u00fcr die digitale Werbebranche, wo erhebliche CO2-Emissionen entstehen. Erstaunlicherweise k\u00f6nnen etwa 4% aller Emissionen digitalen Werbekampagnen zugeschrieben werden. 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